Branding & Logo Design

Elevate your brand's image with a logo that speaks to your audience.

Branding is the process of creating a unique and memorable image for a product, company, or person. It involves creating a name, logo, tagline, and other elements that help differentiate the brand from its competitors and communicate its values and personality.

A strong brand can help build trust and loyalty among customers, as well as attract new ones. It can also command higher prices and make it easier to introduce new products or expand into new markets.

Prime reasons to use an experienced Digital Agency team.

Logos are the visual handshakes of brands, making that crucial first impression.

It can be a tough order, but master72 is always up for the challenge.


Step. 1

Define the Brief:

The first step is to gather information about the client’s business or brand. This includes understanding their target audience, values, mission, and unique selling points. A detailed client brief helps establish the design direction for the logo.

Step. 2

Research and Inspiration:

Before diving into design, research is crucial. This step involves studying the client’s industry, competitors, and current design trends. Designers seek inspiration and explore various visual styles and concepts to inform their work.

Step. 3

Concept Development:

Based on the brief and research, designers brainstorm and sketch out a range of logo concepts. These concepts can vary in style, typography, and imagery. The goal is to explore different ideas and approaches that align with the client’s goals.

Step. 4

Design and Iteration:

Once a few strong concepts are identified, designers create digital versions of these ideas. They experiment with colors, typography, and visual elements to refine the designs. It’s common for several iterations and revisions to take place, involving client feedback and designer adjustments

Step. 5

Presentation and Delivery:

After finalizing the logo design, it is presented to the client for approval. Once the client is satisfied with the design, the logo files are prepared for various use cases (e.g., web, print, social media) and delivered in different file formats (e.g., vector files for scalability). This step also includes providing guidelines on logo usage to maintain consistency in branding.